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18/05/2018 - eeWings have landed

Just look at them!!

eeWingseeWingseeWingseeWings
click the photos to view them bigger

Yes, we're now offering Cane Creek's bonkers, and instantly desirable, Ti cranks with our bikes, as a custom upgrade. You can add them to any Gold XT or Platinum build using our custom order forms (or configurator, as Cy likes to call our system for checking out, or ordering your dream Cotic bike build). If you'd like to add them to one of our other builds, get all your pennies ready, and then contact us.

Hang on, what's that bike...??!!!

eeWings

Play with our order forms to see all our build options…

Contact us to find out more about getting your bike with eeWings…

Have a better look at the bike…


08/05/2018 - Steel City Downhill 2018

Will Easey SCDH18

Cy Writes....

Steel City DH 2018 was as awesome as the previous 7 editions, if not more so given how belting the weather was. Sam and I were up bright(ish) and early and on site at 7.15am for stand setup. Even at that hour the sun was warm and the track looked mint. Wasn't long before the team caught up with us after track walks, and then to practice. At this point I'll hand you over to Chay for his thoughts on the day. He had a tough time feeling ill and racing in Pros, and absolutely smashed it considering how he was feeling. Take it away Chay....

So as part of the season racing for Cotic we do a one off event called Steel City down hill. Its been run for 8 yrs now and and I think I've done 4 or 5 of them now.

Its nick name is The Biggest Little Race In The World, as for one day every may Greno Wood in Sheffield has a atmosphere to rival Fort William World Cup.

It's run by a group of mates called Ride Sheffield and it raises money for trail building in the region. Henry Norman, Nick Hamilton and Steve Hardcastle are the main men. Amazing work chaps. You're an inspiration.

Its set in the woods just across from Steve Peat's house and every year he amazes us all keeps the kids at bay and seems to pull a win outta the bag, at 43 as we both are now. The gang of world class down hill riders, the spectators, and everyone else who took part all stand in awe as he seems to have that little extra to give.

At just over a minute long its a very intense run and you have to produce your own piece of perfection to get a good result. A few years ago I won the master class so was bumped up to Pros. That gives me a mixed feeling. One the one hand, it's an honour to be chosen to ride against the full time riders and the rest of the class who are all very talented, but on the flipside, I race with a knowledge I’m probably never going to get on a step at the end. I did come close one a couple if years back with a 4th though.

This year the race date fell on the anniversary of the passing of my mum and I’m pretty sure she gave me a helpful push where needed. Thanks Mum.

The race weekend started for me on Friday afternoon. I decided that needing to know every bump of the newly surfaced and slightly changed track meant a trip to walk it, memorise what I could and just get the pumps and jumps in the right order. Word obviously went round that I'd been, as I had a fair ribbing off an ex-World Champion downhiller about sussing it out. The way I see it is I've nothing to loose and all to gain. I'm a 43 year old joiner, but when they get paid to ride bikes they should easy beat me!! After all I'm old enough to be most of 'em's Dad; him included!!

Race day arrives. I wake up feeling like death as a good dose if cold takes hold if me. I feel horrible but a job has to be done. My bike is bolt checked, tyres are changed to suit the fast conditions and all is good. Praccy gets under way and the big double at the bottom of the track which caused lots of conversation was soon tamed. For me it was actually really easy as long as you carried the correct speed through the previous corners. (Note - this does not in the least bit mean it was easy. No one outside the race team at Cotic would dare hit it!!) A much needed lie down is needed as I feel even worse with sweat and snot oozing out. After a bit of sitting down and resting, race time soon comes around. We're off!

Well I made a right balls of coming down the start ramp being in no where near the right gear. Nearly hit a tree changed up some and gave it the beans. The rest of the run went well but I knew if dropped a couple of seconds on that start. Result after 1st run 10th. Now the secret goal was to get top 10 and prove I had the speed to podium in at least the Vets, if not more of the classes.

SCDH 2018

Roll on 3 hrs later which seemed to fly by and it's race run 2. This is seeded off 1st runs, so I'm 10th from last with Sam Dale behind me (World Cup downhiller). I suppose this should phase me, but as I see it he shouldn’t let little old me anywhere near him. 2nd run I have to say I nailed it. Can't pick fault with it: I went a second quicker. The crowd was amazing they roared and cheered all the way down. I'm sure that gives you that extra bit of speed. The noise is intense! It was the best I could have done. Final standing are I'm 11th in the Pros and 14th overall from 272 finishers.

My time would have won the Vets by over 2 seconds, won Masters, podium in Senior and in all the other categories. Chuffed should be my mood, but why after a amazing day am I disappointed? Is it the fact i didn’t stand on that podium? As a racer, it's what we all chase. Is it that the Vets winner takes home a set of new wheels, but due to earning the right to be called a Pro i get nothing despite going faster than him? I do this to represent Cotic at races and get them advertising. Is 11th good advertising?!! It feels not when Swinny, Will, Wes, and Dave all smash amazing results in there respective classes. Why doesn't it feel good?

Maybe its the cold making me feel grotty!

I don’t know but sitting here with a few hours reflection, the final numbers seems unimportant today because two separate thing happened at the end:

Firstly, two old mates came to me separately and were full of admiration for how fast I went past them. They were both buzzing with excitement for me and compared me to some if the best riders in the world.

And the other was this:

Uncle Chay

My God Son want me to sign his shirt. He’d been round the pop stars and got all their autographs but i got the honour of writing "Uncle Chay". And I think that's worth a damn sight more than any medal/prize or podium.

Cheers Thomas. You made my day.

Till next year.....

Chay



Well to answer Chay's question, 11th is fine advertising when it prompts features like this! We are all incredibly proud of our guys in orange and blue: every one of them. The marshall's at the big new gap (which did cause some mayhem!) told me "Every time I saw a blue and orange jersey, I knew I could relax for 10 seconds because they would be fine over the jump!". The rest of the guys did brilliantly as well. Swinny came 5th in Pros - just off the podium this time in a stacked field, and he was feeling ill too! Will came 3rd in Junior, Wes for 6th despite also feeling grotty. Gaz from A Line rallied his brand new Rocket to 4th in Masters despite a crash! As much as all of those results were mega, hats off how-the-hell-did-he-do-that run of the day for us for Brand Ambassador Dave Camus. 3rd in Senior....ON. HIS. BFe!.

Awesome event, awesome riders, awesome crowd, awesome people.


Demo A Rocket…

You'd be faster on a Rocket…

Or possibly faster on a BFe…


30/04/2018 - New Rockets Everywhere

Will Easey's 'Big Blue' RocketWill Easey's 'Big Blue' Rocket Will Easey's 'Big Blue' RocketWill Easey's 'Big Blue' Rocket

Will Easey's 'Big Blue' Rocket 2018

Check out his new Rocket trailer below, full video coming soon...


Demo A Rocket…

You'd be faster on a Rocket…


27/04/2018 - FlareMAX - A Mountain Bike

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FlareMAX on Snowdon

Baybutt & Jake Monk took a pair of Flare MAXs up Snowdon during our recent heatwave, just before the bike curfew on the mountain. Big wheels, tough tyres, zero punctures, perfect views, epic wind, no people and a beer at the top. It was like a dream. Book your test ride today and see what the big-wheeled fuss is all about.

FlareMAX on Snowdon
FlareMAX on Snowdon
FlareMAX on Snowdon

Learn more about the radical new FlareMAX…

Order your FlareMAX today…

Demo a FlareMAX…


24/04/2018 - Tricky Moore on the top spot

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Tricky Moore

Hardtail hooligan Tricky Moore has got his brand new BFe frame built up and raced it at the MIJ Downhill Round 1 race at the weekend and got the top spot on the podium in the hardtail category. Well done Tricky!

Tricky Moore
Tricky Moore's BFe

MIJ Racing …

Roots & Rain Results & Photos…


24/04/2018 - SPRING PARTY 2018

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SPRING PARTY 2018

Spring Party 2018

Saturday 21st April saw our Spring Party, a chance for Cotic owners to get together with us at our HQ for some food, coffee, beer and a ride on our local trails. This year the weather gods were kind to us and the sun shone all day.

Spring Party 2018

We had three group rides in the morning which were fully booked, then another group demo ride in the afternoon, followed by smaller groups of a mixture of demo riders and Cotic owners. It was a good chance for demo riders to see our demo fleet, ride with us, meet Cotic owners and hang out at our HQ in the sunshine! For us it's fantastic to meet Cotic owners and chat with them about their bike and go for a ride on our local trails.

Spring Party 2018

We had old frames on display for people to see an chat to us about, including a first batch pink Soul. We also had Cy's original Soul on display for people to see and ride!

Spring Party 2018

It was great to have our friends Forge Coffee, Polaris Bikewear and Kingud there with us for the party. Polaris had some great sale items there, ahead of their big sale coming soon. Kingud kept the demo bikes looking good, and even washed some customer's bikes!

Spring Party 2018Spring Party 2018Spring Party 2018

Hopefully see you at the next owner's ride!

Spring Party 2018

Contact Sam and Hannah if you'd like to demo a Cotic…


23/04/2018 - New Long Sleeve Jerseys

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New jerseys!

grey COTIC jerseygrey COTIC jerseygrey COTIC jerseygrey COTIC jersey

ORDER YOUR GREY/BLACK JERSEY

orange COTIC jerseyorange COTIC jerseyorange COTIC jerseyorange COTIC jersey

ORDER YOUR ORANGE/BLACK JERSEY

green COTIC jerseygreen COTIC jerseygreen COTIC jerseygreen COTIC jersey

ORDER YOUR GREEN/BLACK JERSEY



How good will you look in one of these?!?

As well as these fantastic new long sleeve jerseys, we also have a few short sleeve jerseys left in stock... pop over to the merch page to see these, and all our other useful and decorative goodies (XL mudguards, map art prints and posters etc).


Click here to see all our merch and clothing…


13/04/2018 - Joystick Stem Sale

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Sale on Joystick Stems

Whilst stock lasts we are dropping the price on the quite lovely Joystick Binary stems in 35mm or 50mm lengths to just £25 when bought as an upgrade on a bike, and just £45 when bought in combination with a frame. If you'd just like a stem on its own at this price, give us a call on 07970 853531 and we'll get an order on for you. Just a few left. Get 'em quick!


Order your Cotic Bike or Frame with a Joystick stem today…


06/04/2018 - Ambassadors

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Kelly Jayne aboard her Rocket

Ambassador Kelly Jayne has barely been off her Rocket over winter, no weather fazes her or her little trail dog Bell. She regularly shares her adventures on her blog (link below) and on her Instagram page.

When the drainage on the trails is holding out really well!#coticbikes #unsustainablyhighstoke #gritandsteel #rideeverything #morvelotestteam #mudhugger #canecreek #HELMyeah #wildernesstrailbikes #ridewtb #burgtec #flatpedalthunder #biketrack #wildtrail #kingud #keepitclean #peatysproducts #julboathlete #fuelledbywildtrail @coticbikes @julbo_eyewear @morvelo @wildernesstrailbikes @mudhugger2 @themudhugger @burgtec @canecreekusa

A post shared by Kell, Bell and bikes. (@kelljmae_) on

Dave Camus has been busy with Ride Sheffield recently, digging and keeping the local trails running sweet. He's also been busy winning Sheffield dual racing! #dualrules and raced the ND(H)uro Round 2 at Kielder Forest, finishing in 2nd place. You can follow what he's up to over on his Instagram page.

Tough day on the hill but stage 1 was a banger, @coticbikes loving it, cheers @lewisgregoryphoto for the snap 🤘

A post shared by Dave Camus (@davecamus) on

Ben Gerrish's Flare Max

I think it's fair to say Ben Gerrish is LOVING his new FlareMAX. It's been settling in nicely to its new home in the Lakes. Ben has films and races planned in the coming months. You can follow him over on his Instagram.

Standard mountain behaviour. #Excitable 📸 @dan_lead • • #CoticBikes #GotFlare #RADMin #MadisonClothing #HopeTech #WTB #FabricCycles #AdidasTerrex #WildTrail #HDDN #LakesMTB #CaneCreek #SAXX #FreeToMove #HKTMovement #RideJoystick #TrailDog #WildfireDistro

A post shared by Ben Gerrish (@bengerrish_) on


Kelly's blog…

Kelly's Instagram…

Camus's Instagram…

Ben's Instagram…


26/03/2018 - Vallelujah Race Results

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Vallelujah

Chay Cotic

Our team rider Chay (AKA Straighline) smashed it at Vallelujah yesterday at his first enduro race of the season and brought home 2nd place. It's the first race of the Tweed Valley Triple Crown which he'll be competing for the title of King of the Valley.

Chay is keeping up his reputation in the Valley, every time he's raced there, he's been on the podium!

Chay Vallelujah 2018

"I love the Tweed events, they are ace. It's tough to sort the men from the boys and it's damn good fun... Not to mention how beautiful it is when the sun shines, like it did this weekend. The new bike is amazing, after lots of development work with Cy it's brill to see a finished product and it's really nice to ride. You'd be faster on a Rocket."

Best of luck to Chay this season, what a great start!

Chay's Tweed Valley Trophies

Pedalhounds

Will Easey

Same weekend, different podium. Congrats to our Development team rider Will Easey, 1st at the Pedalhounds Enduro at Land of Nod. He's captured some great Go Pro footage of his race runs, have a watch below.


Vallelujah full race results…

Enduro winning Rocket…


23/03/2018 - Rich Ski-An-Duro

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Ski-an-Duro

Last weekend Rich went beyond the wall to the frozen North for a ski + bike race. Here’s his report and (*cringe) vlog…

Untitled

For some reason, when it was announced, I was tagged in the Ski-An-Duro event by more than a few of my friends! Thought I’d better take a look… Turned out to be amazing. The premise was to ski or snowboard from the top of the Nevis Range resort to the mid station. There you’d swap onto your bike and race down the DH track to the finish. Mass start mayhem. With Mega coming up in the summer this was going to be a perfect warm up for multi-bike carnage. Except the weather didn’t play ball. High winds closed the lifts so the organisers had no choice but to cancel the race the day before. I’d already booked the van, the accommodation & time so I went anyway and made the most of it. The organisers put on a ride-out anyway. I’d taken my BMX so had always planned to make a trip to Unit 23 in Dumbarton. Add to the mix the chance to borrow a 360 camera and the race had already been long forgotten. Check out the video for the whole story and have your brain fried with crazy 360 footage. If you don’t know what I’m talking about then just watch and be prepared to see riding from an entirely new perspective…

Check out the video at the bottom of the page. Let us know what you think about these longer video edits as it’s something we’re thinking of doing more of.

Have an excellent weekend and remember some of the best things happen when plans change unexpectedly.

RB

ski-an-duro
ski-an-duro
Ben Nevis (& Rich)

Read more about the new Rocket…


23/03/2018 - SPRING PARTY

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SPRING PARTY

spring party 2018

Contact Sam and Hannah to book your Spring Party Demo Ride…


19/03/2018 - Gen1 Droplink Bikes 500 Pound Price Drop

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Gen1 Droplink Bikes 500 Pound Price Drop

RocketMAX full gasflare

If you are following Cotic at the moment, you will know that we now have a bunch of revised bikes (the BFe, Soul, FlareMAX and Rocket) with new look and new geometry. As a result of this, as of today we are dropping the price of all our our gen1 droplink model lines. Yes, Flare and RocketMAX are also now priced dropped by £500 alongside the remaining clearance gen1 Rocket and FlareMAX. This is because, as you might guess, there will be a new RocketMAX and a new Flare featuring Longshot geometry, but they are not going to be available until June. We wanted to be upfront about this. Yes, there are new models coming, but no, it isn't going to be soon. We're not opening orders for the new bikes or anything, but what we are doing is giving you the opportunity to grab one of the current bikes for a massive saving. And let's face it, these are GREAT bikes. Obviously we love the new bikes, but the RocketMAX is a blazingly fast, super capable enduro and long travel trail bike, and the Flare is a lively, dancer of a bike. So much fun.

RocketMAX in greenRocketMAX in fast red
Flare

These great frames now start from just £899 frame only, no shock, £999 with the Cotic tuned X-Fusion O2 RCX shock, and the Silver build bike is just £2199. Get 'em quick!


Order your 500 pound cheaper RocketMAX now…

Order your Flare from just 899 pounds here…

Don't forget the Rocket Gen1 is also reduced by 500 pounds…

And the Gen1 FlareMAX is reduced to clear too…


14/03/2018 - Howard Street Dual 2018

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Outdoor City Weekender 2018

Howard Street Dual

Howard Street Dual 10/03/18

Cy - Last Saturday saw the second running of the awesome Howard Street Dual. This is where Mates Races go legit, crawl out of the woods and onto an urban track right in the middle of Sheffield City! Bringing biking to the masses.

This year was next level, with a stacked field, TV cameras for both the massive big screen and the web Live Feed of the race, huge sound system and a later start for the finals under floodlights.

I raced last year and had loads of fun, but with the Race Team and the Development Squad all in town for this years' event, plus mates race regulars Baybutt and Mechanic Will wanting a shot too, I decided to man the stand and watch the action unfold. And what action there was!!

With all the rain in the run up, the forecast wasn't brilliant, but luckily stayed mostly dry on the day. That didn't stop the grass sections and polished concrete being slick and slippery as hell! From our vantage point at the lower end of the track, the big grass sweeper was catching everyone out, with no one - not even Peaty - making it look easy.

It was an awesome event and I had a great time watching all the Cotic riders in their brand new team tops making us look good! But I didn't take part, so I'll hand you over to the others for their take.

Howard Street Dual 10/03/18

Richard Baybutt - Cotic Marketing Man, Pro Photographer and Arting for Lyfe

If the weekend wasn't shaping up to be hectic enough, I made life more difficult for myself in the run-up by making 4 huge leaderboards, hosting the development squad at my house and having both my car and motorbike off the road with no MOT's! Somehow, with literally an 11'th hour effort on the Friday night, everything got done and we could focus on a weekend of shreds.

We hit Greno on Saturday morning, Devonshire green skateparkpark on the way to town, the Howard St dual race and then some street jibs on the ride home. Sundays itinerary was a peek at the legendary Bolehills, followed by visiting Sam at Lady Cannings (which is now closed for essential winter work) and then a solid pedal round Wharny with the Fifes, Will, Kelly Jayne, Hanna Jonsson, Dave Camus and Jake Monk. Even listing it there doesn't even scratch the surface of how much fun was had. Wes & Will are a huge credit to the team and everyone did so well at dual.

Highlights in no particular order were having my first proper go on the new longshot Rocket, me & Sam just making incomprehensible noises about how good it is. Qualifying for the main race at Howard St and then lining up next to Ratboy on the gate. Blagging some much needed warmth, beer & food at the SHAFF industry hang-out Saturday night, dancing at the illegal rave at Lady Cannings at 11am, giving in to peer pressure and clearing the 50:01 step-up deep in Wharny woods and celebrating with a huge McDonalds after. Weekends like this make it all worthwhile, it's just a bonus then that I love the rest of the job just as much! Can't wait for the next one.

Howard Street Dual 10/03/18

Will Easey - Cotic Development Squad Rider

To be completely honest, words can't actually describe this weekend as it was a constant flow of amazing events! Well, being my first time in Sheffield, it was already a great feeling. But to be riding bikes all weekend especially with incredible people around me made it that whole lot more enjoyable. Everyone was so high stoked the entire time and there was never a dull moment. Even slipping out on the last corner against Peaty didn't even frustrate me, just knowing I was that close to him made me realise my level of riding and what I am capable of, so standing up and waving off the crowd was exactly what had to happen! I will definitely have lifetime memories coming away from this weekend and I can't thank everyone at Cotic enough; Rich for providing me with a roof over my head and company from Otto, looking after me and making sure I was always smiling. Wes for being the best long distance friend I could of asked for, Nick for putting on such an INSANE event in which I am for sure hoping to come too next time, Chay & Swinny for tips and just being great people to be around, and Cy for being so supportive and stoked the entire evening! What a family of great people, couldn't ask for anything more. I will never forget the moment I was pushing back up after my first run with Steve Peat, walking past the stands and Cy joined eyes with me and said "Dude, you're racing Steve Peat!!" That made it real.

easey peat

Swinny "Rocketman" Swinden - Cotic Race Team, Reigning PMBA Champion

What a fascinating experience! I missed last years race because it clashed with an enduro, so to be able to to ride and race through the middle of Sheffield, with a stacked field of talented riders and a crowed mixed up of regular bike followers, to folk who stopped to watch as they were passing through, to football fans chanting their teams songs.

Dual, to me, has got to be the funnest form of competing. A 20ish second track, 2 lanes, and a load of mates old and new, the excitement out the gate is top drawer.

It was great to see the family representing Cotic in such a large way, and to be able to compete with close friends that I don't get to ride with much anymore is as exciting as it is to race one of the greatest to ever grace a bike. Sheffield is a damn good place to be around.

Cheers to all involved for making this event happen, Nick Hamilton, mayor Dallow (and anyone I've missed).

Howard Street Dual 10/03/18

Chay "Straightline" Granby - Cotic Race Team

What a spectacle. Massive well done to the gang that organised it all. To bring mountain biking to the masses is not only brilliant for the sport but for the city that hosted it. To interact with folk on a full on Saturday night out whilst I'm sat waiting to race in full kit is something that wont be forgotten soon.

The field was packed with talent. It's the first race of the year so I should of been a little nervy....Far from it! Its a honour to be part if it. Going be honest getting knocked out early on wasn't disappointing as it meant I got to watch. Not only was the the atmosphere brilliant but getting to watch some world class riding made it a event that needs to happen again.

Howard Street Dual 10/03/18

Wes Fife - Development Squad Rider

Aah what a weekend! Arrived in Sheffield at about 7pm on Friday. Stoke was high for a weekend of racing/riding, but first me and Will had been assigned to helping Baybutt build the leaderboards for the dual, 4 hours later with 4 boards done and 400 or so hooks screwed in we rolled back to Baybutt's with very sore fingers!

Saturday morning we headed down to Grenoside woods for a couple of pre-dual laps to build the stoke up (which was already unsustainably high). Mad inside lines, manny landers and Euro tables took place and fun was definitely had by all. We returned to Baybutt's house for lunch and set out riding down to Howard St through midday traffic. We signed on and had a quick run up and down the track to check out the features before practice. Practice started and was quickly established that the course was more difficult than previously thought. Stairs from the start gate posed a bit of an issue for me as I was on flat pedals and despite having recently putting a chain guard on I still wasn't 100% confident that my chain was going to stay on. Further down the track was "carnage corner" an off camber sweeping left turn on wet grass which was proving to be an issue for some riders. Thankfully my shiny new WTB Vigilante tyres, there was no problem with grip on this corner - cheers WTB!!!

Well qualifying rolled round quickly and I was worried I wouldn't qualify, due to the pretty stacked field of pros and local pinners. Thankfully something clicked in my qualifying run which sat me very midfield along with some big names. At this point, stoke was peaking. However, sadly I was drawn against James Hughes in my first round and was humbled very quickly by him and didn't progress any further. Thankfully that meant I could watch bossman Easey who being the wizard he is had progressed through to the next round where he would race the godfather of Sheffield MTB, Steve Peat!!!! I made my way up to the start of the course to cheer him on! He made a strong start but sadly crashed out on his second run! Never mind though, he was still ecstatic that he got to race against one of the worlds legends of racing. We, along with Kelly and Aiken who had also been knocked out, set up camp at the bottom of the course on carnage corner to heckle the semi-finalists and finalists.

Sunday morning came round quickly. We had a quick lap of Lady Cannings before heading to Wharncliffe for shredz with Camus. We said our goodbyes and made our way back to Guisborough. It was an awesome weekend and I can't wait to get back down to shred in the future!!!!

Howard Street Dual 10/03/18

It was SUCH an ace weekend. If you can, next year get the Sheffield Outdoor Weekender in your dairy, come up and cheer the dual, have a grand night out, then hit the trails on the Sunday. Mint!

I want to say a big thank you to all this lot, plus Mechanic Will, Kelly-Jayne and A Line Gaz for representing Cotic fantastically and making us all look good. As Swinny said when I posted this photo below, "FAM". Too right bro.

FAM

Read more about the new Rocket…


13/03/2018 - Downtime Podcast Special - Longshot Geometry

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Downtime Podcast - Longshot Special

Longer, lower, slacker. Seems everyone is doing it, including us. However, in terms of the reasons why we are doing it, and the journey we took to get here, it's not quite that simple. In fact - as you will see/hear in the podcast - longer and slacker are actually by products of the two most important elements of this new approach: Stem length and sizing. I won't go into too much more in words here, as it's all covered pretty comprehensively in the podcast and accompanying video, along with some useful diagrams included if all these terms are new to you.

The previous generation Rocket

The latest Rocket with Longshot geometry - both bikes size large

Chris founded the Downtime Podcast about a year ago, as he wanted some MTB related content which included elements of learning from some of the best in the sport about how they, and you, can improve your riding, fitness, approach, technique. Chris and I have been friends and riding buddies since University, and I have a lot of time for his approach and the quality of the content. With that in mind, when I wanted to explain where I am coming from with the new Longshot geometry, Chris and Downtime seemed like the perfect way to talk through the process, and with the video we have got in some really simply, but clear diagrams to help you understand what we're talking about, and also lots of hand waving and pretending-I-have-a-handlebar-in-my-hands moments too! Grab a coffee and your headphones and enjoy....

The FlareMAX which features this geometry has just come into stock, so we have all sizes and colours available right now.

The 5th generation Soul got a radical makeover using this geometry too. Applying the idea to a lively trail hardtail is something I go over in the podcast, as it helped us understand where the edges of the design idea where and how we should approach it for all our bikes. These are also in stock now.

The BFe frames is also due in April as well. This was the first bike to get Longshot geometry, and it's proved a massive hit.

Hope you enjoy this. It was really good to go through the history and the process and really get to explain my light bulb moments with this. It's been an interesting couple of years as a result, and I really feel like it's helped us make the best bikes we have ever made.

Cheers,

Cy


Order your FlareMAX for delivery next week here…

Order your radical 5th Gen Soul from stock here…

Reserve your new Rocket for delivery mid-April here…

Reserve your hardnut new BFe here…


06/03/2018 - More new Rocket photos

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Rocket range

Rich has been busy, as we all are currently, but has found some time to take some more photos of the Rocket. This shoot includes a bike built around a Small black frame, one built around a Medium blue frame, and one built around a Large mercury frame.

Rocket rangeRocket range

Check out the updated gallery on the new Rocket product page…


02/03/2018 - Chay's Rocket

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Race Ready Rocket

Thing of beauty @coticbikes @wildernesstrailbikes @burgtec @canecreekusa @hktproducts @ridejoystick @mudhugger2

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Team riders Chay (@chaymoose) and Swinny (@jpswinny) are taking home their new Rockets for racing 2018! They've been sharing their rad-ventures over on Instagram, and will continue to post about their training for upcoming races, so go and give them a follow. You'll get bike envy, be warned!

Thanks again to their sponsors this year: Cane Creek, WTB, Burgtec, Joystick Bicycle Components, Burgtec, Polaris Bikewear, Kingud, Wild Trail Snacks and Bike Track.

First race? Vallelujah! Bring it on!

Some weekend ont new steed . #bluesky #bluebike @coticbikes @wildernesstrailbikes @canecreekusa @hktproducts

A post shared by Moose (@chaymoose) on


Read more about the new Rocket…

Order your Enduro winning Rocket…


28/02/2018 - SNOWMAGEDDON 2018

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SNOW CLOSES WORKSHOP

sheff snow

Morning all. As much as we like to play down SNOWMAGEDDON in the North, this view is what we woke up to this morning in Sheffield and it is still coming down hard. As a result I have made the call to close the workshop today rather than risk travelling to keep us all safe. We are on the phone, email, on here and insta, but we are not building bikes today, which is going to delay getting orders out. We are sorry about this, and will keep you informed.

In slightly more fun news, the bulk shipment of FlareMAX frames will be here next week, so if you're on back order on those it will be dispatched next Thursday (snow permitting!) and if you are having a think, then they'll be available in all sizes and colours from stock. The main batch of RB5 forks will also catch up with the new Escapade frames so we'll be fully stocked on those too, which is nice!

London Bike Show was fantastic for us. Me and Rich had a blast, and it was so nice to meet so many owners old and new, as well as lots of potential new owners. One great thing for me was talking through the new Soul with owners of the 26" original. On paper the new bike seems quite a departure from the original, but it's still very much a Soul. Getting people sitting on the bike, getting a feel for it, talking through the ideas behind it: It was great.

We chatted to Singletrack (as you can see on the Live vid below) and there's also a back up story and some LOVELY new pictures of the Rocket details as well:

Singletrack Rocket First Look

Another cool thing that happened at the show was that the British Independent brands got to catch up, meet, hang out. Rich donned his blue beret and went on a UN style diplomatic mission to line up this photo. We all have pretty strong brands, which does tend to breed a bit of a tribal attitude because you like YOUR brand when you buy a bike. Sometimes it's a bit easy to lose sight of the fact that we're actually all mates, and just really like bikes. This is me with the Sick Bicycles guys, the Bird and BTR guys, and Dan Stanton. Honourable mention to Hope who wanted to get involved but were mobbed by kids on their Academy stand, and Fibrax and Orange who were at the show, but we missed them before we could get this together.

UK Indy Brands

Bikes are great, innit?!! Now, where's the sledges?

Cheers,

Cy


Read more about the new Rocket…

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Read more about the awesome new Soul…

Order your new Soul today…


22/02/2018 - Singletrack FaceBook Live

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The New Cotic Rocket @ London Bike Show 2018

Exclusive: We chat with Cy Turner from Cotic Bikes about the brand new 3rd generation Rocket. The new Rocket has just been officially unveiled at the 2018 London Bike Show, and is on display at the Cotic booth all weekend for those who want to ogle at this beautiful steel enduro bike!

Posted by Singletrack Mountain Bike Magazine on Friday, 23 February 2018

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Read the Singletrack First Look news story on the new Rocket…

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22/02/2018 - 2018 Rocket

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New Rocket for 2018

ANNNNDDDD more new things! This time it's the turn of the Rocket, our mega fast, multi-race winning enduro bike. Turned up to 11 for 2018, featuring all our latest refinements, geometry and details.

RocketRocket

How cool does that look?! Longshot geometry, Boost spacing for massive 27.5 x 2.6" tyre clearance, our new 1x specific swingarm and integrated chainguide, it's all here. Now sporting 157mm of travel and certified for up to 170mm forks, this bike is the result of over 2 years of research by me, and was raced and developed in prototype form all through last season by Swinny and Chay of Cotic Racing. So despite only just reaching production, this bike has already won the PMBA Enduro Series Title and scored multiple Tweed Valley Triple Crown podiums!

New colours are our beautiful Cyan Blue with orange details, the shiny, shiny Mercury paint - this time with CMY (Cyan/Magenta/Yellow) detailing - and our super stealth black/grey option for all you trail ninjas out there. How awesome would black/grey look with a smattering of coloured Hope parts?

Since the new BFe and Soul Gen 5 frames and the new FlareMAX appeared, there's been a lot of chat about this new Longshot geometry of ours. It's not just longer, slacker, lower for the sake of it. I've been working on this for over 2 years, since the original Longshot prototype was delivered in December 2015. It's been through many iterations, and with Paul and Sam and Richard and the Race Team, we worked through plenty of testing on all sizes in the range to make sure the new fit system worked for everyone. The key thing is that it's a system - you can't do one thing without the others. The main focus was on giving riders enough space on the bike to be able to use a 35mm stem. Getting the stem this short (shorter than the fork offset) gives incredible feel for the front wheel, and responsive handling. But it also needs a much longer frame to give you enough space to fit properly on the bike, and it needs a slacker head angle to balance the super responsiveness of the short stem. I tried it on everything from exactly the same as the current Rocket, just longer with the short stem, all the way to full Geometron with a head angle in the 63's and the back end off the MAX 29er bikes. That was a bit much, but I found a middle ground and began to understand how it all worked together. Paul tried the longer frame and 35mm stem with the original Soul geometry and it was terrible. The new bike is 2 degrees slacker on the head angle and works brilliantly. The short stem needs a slacker head angle to balance against.

The length of the bikes doesn't affect the climbing as some people seem to think it will. It's one of those old myths that a bike needs to be steep and short to climb. Back in the day the 'received wisdom' was that you needed a tiny short chainstay to get a bike to climb. As with everything in bike geometry, that isn't it in isolation. You needed a short chainstay because the front of the bikes were so short back then, so you needed to balance the rider as well as possible within the (tiny short) wheelbase of the bike. Now the opposite is true: With a longer front centre, you need a longer rear to keep the rider in the middle of the bike. It needs a reasonable seat angle and to be balanced by the length of the rear end, but actually the new bikes climb better than the previous generation. The room in the cockpit puts your weight much more in the middle of the bike. On the descents they are just amazing, with really crisp handling and vivid feedback from the front wheel allied to a feeling of just being properly behind the front wheel. Because you're right in the middle of the bike, they don't actually feel long, because you are position on the turning axis, instead of being behind it. It's so confidence inspiring in the steep stuff. I vividly remember testing the bike at Revolution Bike Park in Feb 2016 with the team. I was scared about riding at Revs, but one run down Ghetto and I was hooked. Smashing the front of the bike off drops and into this great big rooty holes with this brilliant feeling of 'I can't crash this bike'. A proper revelation and Revolution!

The new Rocket frame is £1499 with the X Fusion O2 shock, or £1799 with Cane Creek DB Air IL, or £1849 with the Cane Creek DB Coil IL with VALT Spring. Bikes start with the Silver SLX based build at £2699, and then head on up to the Gold builds with either XT or Eagle GX at £3699. The big change here is that the Gold build now features the amazing Cane Creek HELM fork. The Platinum build new features Hope cassette, Tech3 X2 brakes and XTR/Next SL kit. All Hope parts are available in your choice of colour, with Hope headset and other upgrades all available through the Go Custom programme on the bike builder.

These will be going straight into demo next week, so from the first weekend of March, if you're booked on a Rocket at a demo, then you'll be riding the latest bike. If you aren't booked on a demo yet, check out the Demo calendar to see where you can get involved.

Cheers,

Cy


Read all about the new Rocket…

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Demo the new Rocket…


19/02/2018 - Redbull's Bikes to see at London

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London Bike Show 2018

We're getting ready for London Bike Show 2018 here, lots of shiny new bikes coming with us. We'll have the brand new Escapade and FlareMAX with us to show you. Also lots of new stickers! Find us at Stand LB542 for a chat with Cy, Paul or Richard.

Redbull recently did an article on the London Bike Show and the 6 of the Best Bikes to See at London Bike Show 2018. Great to see the new FlareMAX on the list

escapade Flare Max 2018

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New Escapade …


14/02/2018 - FlareMAX on GMBN Tech

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FlareMAX on GMBN Tech

Doddy at GMBN has a new Tech show and this week he has some good stuff to say about the new FlareMAX. He's a big fan of longer bikes so loves the Longshot geometry. Check it out from about 2 mins in.


Read more about the FlareMAX…

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09/02/2018 - The new Escapade is here

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The new Escapade

More new product! The throttle is wide open here at Cotic this month. Yes, after a couple of months waiting we finally have our new Escapade, and ain't it a beaut?

escapade

The Escapade is our super versatile, tough road bike. Most people would call it a gravel bike these days, but that would sell it short. We see it as a road bike without limitations.

escapade

The geometry is designed to be responsive and fun, for whizzing into town, or a couple of hours blast in the hills. It's shot through with our mountain bike DNA, so it loves to nip off down those paths in the woods, or take that shortcut you spotted. It'll take a rear rack for a bit of light touring or bike-packing, and there's two bottle bosses and plenty of space for frame bags. It has tonnes of clearance for big tyres and it only has disc brakes, because we think these are the best tools for the job whatever surface you're riding on.

Following on from the updates on the Roadrat last Autumn, the Escapade now gets our new super smooth integral tapered head tube, and our RB4 carbon leg/aluminium steerer thru axle forks. New for Escapade is a full carbon fork option - the RB5 - which is a £100 upcharge, but saves 200 grams. As well as the fork and head tube, the new Escapade goes Flat Mount brakes front and rear to make it easier to spec the latest and best road disc brake systems.

EscapadeEscapadeEscapadeEscapade

Cy also tweaked the geometry of the smaller sizes following feedback from customers, so the 52cm (XS) and 54cm (S) size frames both get steeper seat angles, and slightly slacker head angles to reduce toe overlap with the large tyres the bike is capable of using, and to suit the slightly shorter stems than shorter riders tend to find more comfortable.

The bike continues to be fully Road Plus compatible just like the last iteration, and we're offering a choice on tyres now with both the full slick WTB Horizon and now the semi-slick, gravel road WTB Byway as well. Both are 650x47 with that wonderful floaty big volume feel.

EscapadeEscapadeEscapadeEscapade

You can read all about the new Escapade over on the product page.

The new Escapade frameset is £499 with the RB4 carbon/alu fork, or £599 with the RB5 full carbon fork. Bikes start with the Bronze Sora based build at £1099, the new Tiagra based Silver build starting at £1349, and then head on up to the 105 Hydraulic Gold build at £1699. Road Plus is a £200 upcharge, and we have Hope 20FIVE wheels in your choice of hub colour, and Hope headset and other upgrades are available through the Go Custom programme on the bike builder.

They are available right now, from stock, in all sizes and colours. Orders yours now and you'll get it next week.


See more photos on the product page…

Order your Escapade now…

Read more about the new Escapade…


07/02/2018 - London Bike Show 2018

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London Bike Show Logo 2018 - BLACK and GREEN_preview

Cotic are off to London Bike Show! 23rd-25th February. Come and visit our stand, take a look around our latest bikes, and try them on for size.

The London Bike Show promises a great day out for cyclists or anyone looking to get out cycling. You can explore the latest bikes and products across all disciplines.

New for 2018 include The Legends Exhibit, a celebration of the history of road cycling and the MBUK Lodge & Cinema... and of course, the Cotic stand, featuring the new FlareMAX...

Flare Max 2018

Book your London Bike Show 2018 tickets here…

Check out our other event dates…


02/02/2018 - MBR First Ride on the new FlareMAX

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Last week, Cy and Sam introduced the new FlareMAX to the MBR guys... and they "got it" straight away...


Check out the full story on MBR…


02/02/2018 - Singletrack check out the new FlareMAX

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Chipps

The plan was for Cy and Russ to take some brand spanking box fresh new FlareMAX production bikes out for a spin... and for them to chat over how the bike had evolved from its previous incarnation... but plans don't always work out... first Cy fell ill, and then so did Russ. So, instead, Chipps and Kelvin took Sam and Rich around a quick local Todmordon loop on the bikes. Fun! And then Sam was persuaded volunteered to stand in for Cy in the video chat. Read, watch, listen, look... and learn... here...


Check out the story on Singletrackworld…


02/02/2018 - There is a new FlareMAX on the way

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NEW FlareMAX!


Order now, stock arriving this month…

The new FlareMAX product page…

The previous FlareMAX gen1 (XL still available)…


31/01/2018 - onboardwithrocketman

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Rocketman

on board the Rocket

Onboard with @jpswinny. Looks sped up - it’s not. He’s not called Rocketman for nothing. #unsustainablyhighstoke #gritandsteel #visitsheffield #coticbikes

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You'd be faster on a Rocket…


22/01/2018 - Winter Ride Out 2018 - SNOWMAGEDDON

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Cotic Owners Ride Out - Winter 2018

'Character Building"

Snow, slides, smiles, snacks, numb toes, schooled by the race team on their BFe's, boggled by the guy on the singlespeed Simple. No-one died. See you next year?

Beat the blues Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out Beat the Blues winter ride out

What a day! Team Cotic has only just thawed out but it’ll take a long while to wipe the smiles off our faces. Massive thanks to everyone who braved the elements and made it so fun. #youmeetthenicestpeopleonacotic #unsustainablyhighstoke #gritandsteel #coticbikes #youdbefasteronarocket #enjoythecommute #coticsolaris #coticsoul #gotsoul #sheffield #peakdistrict #steelisreal #enduro #dhmtb #outsideisfree #outsideisfred #shredsled #benicesayhi #behighsayniiice #ukmtb #rideoftenridefar #iridebetterwithmyfriends #mtb #vtt #whatwouldrocketmando #🚀

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19/01/2018 - BFe Award

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BFe - Best of 2018

Voted by World of MTB Germany

Cotic-Bfe Gen 5-Best of 2018 - German World Of MTB

"World of mtb" (WOMB) has voted the BFe "Best of 2018" in the special edition of their magazine. The Rocket in 2016 and the Flare last year, a Cotic has now been selected 3 years in row as a “Best of” recommendation.

In the last 12 years the BFe as been tested by various German magazines, with brilliant results from the likes of 'mountainBIKE' and 'mtb-news'. I won't go on about the new incredible new geometry, the Syntace axles or the Reynolds tubing, instead, I'll explain why we're so happy that 'World of mtb' has chosen Cotic again.

BFe Gen 5

Bike media are separated in online and print magazines. The top dog in Germany is the online magazine 'mtb-news'. For print the 'Bike' and the 'mountainBIKE' magazine are on the top selling around 57.000 issues a month. 'World of mtb' follows in third with 40.000 magazines. The 'World of mtb' crew produce month by month out of a small bungalow located in Deggendorf in Bavaria creating amazing issues and put up a good fight against the other mags of the big publishing companies.

You might say "Come on Carsten, all bike tests and recommendations are paid for!" That’s not true for Cotic. Salmon canapes at the second floor of a Eurobike booth? It's just not the case with us. With the small budget that Cotic spends on advertising, we can’t afford a campaign in one of these magazines. The guys from Deggendorf are anglophile and love the Sheffield based brand and all things Cotic. We're so pleased to be voted again, thanks 'WOMB'!"

PS: BFes are back in stock in February. The “Best of 2018“ magazine is still available at the newspaper kiosk (sorry, in Germany only) or direct from their web shop, the link is at the bottom of the page.

By Carsten - Cotic Germany

BFe Gen 5

"World of mtb" (WOMB) hat unser BFe für das „Best of 2018“ Magazin gekürt. Nach dem Rocket in 2016 und dem Flare in 2017 sind wir nun somit insgesamt in drei Jahren Folge mit einem Cotic Rahmen für eine „Best of“ Empfehlung des Magazins ausgewählt. Das macht uns stolz!

Das BFe ist in den letzten 12 Jahren von anderen Magazinen bereits mehrfach getestet wurden, in Deutschland in der Vergangenheit mit gutem Ergebnis von der „mountainBIKE“ und von „mtb-news“. Ich möchte daher nicht noch einmal über die neue Geometrie, die Syntace Achsen oder das Reynolds Rohre schreiben, sondern warum es uns so freut, von der „World of mtb“ immer wieder ausgewählt zu werden.

BFe Gen 5

Die Bike-Medien teilen sich in Online- und Print-Magazine auf. Platzhirsch im Online-Bereich in Deutschland ist „mtb-news“. Im Printbereich teilen sich die „Bike“ und das „mountainBIKE“- Magazin mit einer monatlichen Auflage von jeweils ca. 57.000 Ausgaben die Spitze während „World of mtb“ mit ca. 40.000 Magazinen folgt. Die „World of mtb“ - Crew erstellt Monat für Monat aus einem kleinen Bungalow in Deggendorf ein tolles Heft und schlägt sich wacker gegen die Magazine aus den großen Verlagskonzernen.

Ihr werdet jetzt sagen: „Carsten, Empfehlungen und Tests sind doch gekauft!“ Das ist bei Cotic nicht der Fall. Lachs-Canapes zum Sekt in der zweiten Etage auf dem Eurobike-Messestand gibt es bei uns nicht. Ein Pressecamp auf den Kanaren, ebenso wenig! Bei dem schmalen Budget, das Cotic für Werbung zur Verfügung steht, können wir uns nicht einmal eine Anzeigenkampagne in einem der Magazine leisten.

Es ist einfach so, dass die Leute aus Deggendorf leicht anglophil veranlagt sind und die Bikes aus Sheffield mögen. Von einem unabhängigen Magazin, dass viel Material von den großen Herstellern der Bikeindustrie auf den Hof gestellt bekommt, ohne große Gegenleistung immer wieder ausgewählt zu werden, das ist es was uns freut. Danke WOMB!

PS: Ihr müsst euch leider noch bis Februar gedulden wenn ihr ein BFe kaufen möchtet, dann sind die Rahmen wieder lieferbar. Das „Best of 2018 Magazin“ ist noch nicht vergriffen und am Kiosk oder direkt im Shop zu bekommen: shop.worldofmtb.de

Carsten - Cotic Germany

comp

Order your Best of 2018 Magazine here…


16/01/2018 - Abandoned Playgrounds

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Baybutt

Filming for Abandoned Playgrounds

Our camera wizard/spanner monkey Richard Baybutt had a brilliant time last summer, finally he can tell us all about it...

Back in the summer of 2017 I was offered the chance to help out on a TV show for Channel 4. We’d pack a double decker bus full of athletes, camera kit, bikes, skateboards, high lines, food and a dog and trundle our way around the UK converting abandoned spaces into playgrounds. ‘Britains Abandoned Playgrounds' launched at the Kendal Mtn Film festival in November and can be found on 4OD. It’s well worth a watch - even without a fleeting glimpse of an old paint-test mk1 BFe lurking in the background!

Richard Baybutt

Salt St, the film & production crew, are based in Sheffield and were responsible for the epic Outdoor City trailer and the misty, murky, mud-filled, rocket max + otto dog video (at the bottom of the page, if you haven't seen it). It turns out a fortnight of me crashing the BFe around must have made some impression as Anna, Ed & Joe popped over to Calver the other week for a private demo round our loop in Eyam. There were loads of bike swaps to see the differences in sizes and model lines. Being an olympic skier, Joe didn’t have any proper kit but did have an abundance of confidence; I lent him my helmet and opted for the ‘safety bobble-hat’ instead. The fog was thick and the trails were pretty soggy but that didn’t stop anyone from smiling - including Otto.

Salt St x Cotic Salt St x Cotic

Have a watch of the series on 4OD and as a bonus, we can share the crash reel filmed at Pleasure Island. Set builder, Camera op & fellow bus driver Sam McQueen and I built a hip for BMXer Pete to send but I couldn’t resist a test run. Turns out the landing was rougher than I thought… follow the link below to watch.

Hopefully the programme will inspire you to find adventures in unlikely places, and the photos will inspire you to book a demo to test your next bike.

All the best,

RB


Watch Abandoned Playgrounds on 4od…

Demo a bike on our Peak District Demo Loop…

Watch the crash reel…


15/01/2018 - Blue Monday

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Blue Monday

Apparently January 15th, aka "Blue Monday", is the most depressing day of the year. A cynic might say it's a marketing ploy by the travel companies but either way, don't let it become a self fulfilling prophecy! Last year we "beat the blues" and headed round Ladybower in the snow on the first Cotic Ride Out.

We had a lot of fun, snow slides were had, no one died!

I have to tell you, I have struggled a bit with feeling dark these last couple of weeks. The weather hasn't been kind and there seems to be a lot of colds and things about. I certainly got run over by one last week, and that's unusual for me. Getting out with mates for short rides on both those weekends this month has lifted my spirits more than I can explain, but if you're reading this you probably already understand the healing nature of our outdoor sport. That said, if you are stuck indoors, or you're feeling a bit under the weather, or you're feeling pretty down, just do something to move. I'm as big a bugger for sitting at my nice warm desk drinking hot drinks when it's horrid outside, but moving even briefly just helps. I have a little stretch/yoga routine I do before rides which takes 5 minutes and I try and do that every couple of days at least. Or maybe give something new a go, something indoors. This winter I've had a go at racketball for the first time, got over to the bouldering wall for the first time in ages with my family, Paul has been threatening to go swimming, Rich has been down the indoor skate park, Sam has found moving house and his new flat being up three flights of stairs kept him moving! It all helps keep the mood light and feelings good.

And if you want something to look forward to, then how about booking our Spring Party into the diary? 21st April at our base in Calver in the Peak District. There will be demo rides, hanging out, food, tea, coffee, beer, giggles. Last year was a blast.

Cotic Spring Party Spring party

Nothing fully sorted yet apart from the date, but if you're signed up to the mailing list then you're in the right place to hear about it first.

If it's not just a trick by the holiday companies and you really do feel low, please talk to someone and try to be kind to yourself. Hold on, spring is coming

Have a great week.

Cheers,

Cy

Founder and Director


Any questions? Get in touch…


02/01/2018 - Direct Sales

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Direct Sales

A message from our main man, Cy Turner...

When I started Cotic in 2003, the main thing that enabled me to do so was that - apart from the Soul being rad and people wanting to buy it - I could sell them mail order, direct to customer via a website. It meant I could keep doing my day job, answer customer emails in the evening, and the website could take orders day and night. So, we have always sold direct. And I enjoy that; I love the direct contact and connection we get with customers doing it this way. As time went on and our reputation grew, shops approached us to become dealers. This was great, and very flattering.

Cy Four

Testing the Hemlock Prototype in Luchon with AQR Holidays in 2006


Over the last couple of years we have focused really hard on improving how we offer our products - better marketing, bigger demo fleet, Sam out on the road, more bike options, more customer events like the Spring Party, the showroom and Factory Collection at Calver, the Go Custom bike build programme. More and more people are coming to us directly, and at the same time, it's getting harder to support the dealers the way they need to be as we move so quickly with new product offerings. Also our big box competition are offering dealers higher margins and credit terms which we simply cannot match, and stock in offers which in some cases crowd us completely out of some showrooms.

Cotic Spring Party

We have always been a lean, low margin business. Our products are much more costly to produce than a lot of products they're compared to - Reynolds 853 is an amazing material, but is much more expensive than aluminium or cromoly, and harder to work too. This high cost relative to other options means our Droplink bikes, for example, cost nearly twice as much to manufacture compared to the aluminium competition. The business model allowed us to keep margins low and pricing competitive despite our small size, and the dealer margin took a good chunk of that. It averaged out because we kept selling direct so overall we were still doing well. Having no room to improve the dealer margins and terms without a price increase, whilst at the same time not having the capacity to improve the support, I felt that the time was right for us to call time on the dealers and do it all ourselves. Do one thing well, as a wise man once said.

So what does this mean for the future? Well for start, no mega price cuts like certain other brands who have gone direct to customer recently. As I explained above, this move is about preserving current pricing, and concentrating on doing the best we can for our customers. So that Rocket Gold Eagle build you saw yesterday at £3699 is still £3699 today. Shipping is still included in the for the UK and it will arrive at your door in our award winning bike box, ably demonstrated here by Hannah.

We will obviously have offers and promotions on from time to time, like the Cane Creek shock offer we ran in November, but broadly the pricing remains the same.

For our overseas customers the biggest change is that from today Eaven Cycles in Germany is no longer our distributor, and we are shipping frames and bikes directly from the UK. Carsten from Eaven is still with us though - he is now a sales agent for us in Germany and Austria. Although you will now place your order via www.cotic.co.uk, you can reach him on carsten@cotic.co.uk if you want to have your customer support in country, or you feel your English isn't up to trying to contact us. We're sorry our German isn't any better! In France, Julien Gelot at Cyen Bicycle is also still with us, again as an agent, but he is staying on contact@cyen-bicycles.com. Julien is also offering a full custom build service as well, so get in touch with him if you're in France and you don't see anything on our own website that completely fits your perfect bike spec. If you are in any country other than Germany or France, we can send you a Cotic: Direct to the World from the Peak District! Drop us an email if you want to talk options. Translation software is amazing so even if English isn't your first language, get in touch and we'll do the best we can. We would love to hear from you.

If you have bought your Cotic from a dealer, fear not! We have parted on good terms with them and I'm sure they will be happy to service and support you and your bike just as they always have. If you have questions or customer service queries, then just get in touch with us. We're happy to help, and it would be great to hear from you. Call us on 07970 853531 or email info@cotic.co.uk.

So that's that. Cotic coming at you direct only in 2018. Exciting times.


Any questions? Get in touch…


read all the news from 2017...

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