Somewhat like the terroir of a wine, dirt, weather and the location of that dirt inform and flavour the outlook and products of a bike brand. Whilst also building bikes that work for the market, for us as riders and taking account of our ethical concerns as a business, Cotic bikes are also unmistakeably influenced by our local trails and our friends who ride with us.
MBR have come up with a series called Best Of British, which aims to explore this idea with a bunch of British brands, the first of which was us. Sim came over to talk to Cy about what makes him and the brand tick, and what specific local trails and conditions have informed the bikes.
It's published in this months' edition of the magazine, so if you're a subscriber or usually pick up a copy make sure you give the feature a read. The photos are pure magic, because Cy remembers the conditions being considerably more disgusting than it looks!
If you're not a usual MBR reader, then head over to their website and have a read.
I know it's a group email but was very impressed with your email and how honest you are to your legions of loyal fans.
Thanks to you too Cy! You're a pivotal figure in our MTB world, and your voice makes a difference.
Thanks for taking the time to write such an honest letter. It's obvious that you have a passion for what you do. Keep it up.
Cy sends out irregular Newsletters on subjects as wide ranging as bike fit, new trends in cycling, and prototype development.
It's not just stock updates, offers, and new product news... although he does that as well. Don't miss out, sign up!